At Nuby™ we strive towards making the lives of parents and children easy, simple and fun. The highest quality standards, global trends and continual product development help us bring parents everything they need for their baby's development. Our products are inspired by nature and offer the best, safest and most simple choices for you and your baby. Since the 1970's Luv n' Care® has been dedicated to providing high quality, innovative products that are inspired by nature and make the lives of babies and parents easier, simpler and more fun. Our expertise covers all the important and exciting stages that parents encounter when their baby develops and grows, helping them to make important decisions along the journey of parenting. The Nuby™ brand covers feeding, weaning, soothing, play, bath and nursery and boasts patented innovation in all of its categories. Our significant financial investment in research, design, innovation and intellectual property protection keeps the brand at the forefront of technology and design ensuring it is the fastest growing baby brand worldwide. Nûby™ is distributed in over 155 countries around the world and has been loved by millions of babies and families worldwide for the last 35 years.