Chicco was born in 1958. It was founded by Pietro Catelli and named after his first son Enrico or ‘Chicco’. Chicco offers a comprehensive, 360 degree solution to satisfy all your baby’s needs. It strives to be the brand of choice for everyone looking for quality baby safe products, specifically designed for each phase of baby’s growth. Developed with love, a sense of responsibility and a deep commitment to let children grow in a better world. Hence the CHICCO OBSERVATORY, Chicco’s expert advice centre, located in Como, Italy, follows the development of children during the first years of their lives, which are filled with continuous physical, psychological and social development. Thanks to the collaboration of mums and dads, doctors, paediatricians, and day-care centres, the Chicco Observatory promotes the development of specially designed products for each phase of your baby’s growth.